Visual Design and Typography
       
     
Adventure Lab Logo
       
     
Icons for a Connected Device
       
     
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Visual Language Design
       
     
       
     
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RBL_vislang_01.jpg
       
     
RBL_VisDesign_v02_tiled_01.jpg
       
     
Logos for the Internet of Things
       
     
Logos_02.jpg
       
     
Voices_AD_01.jpg
       
     
Visual Design and Typography
       
     
Visual Design and Typography

Visual design and art direction work includes the areas of visual design language creation and implementation across various platforms; and brand experience design with specialist expertise in typography and layout.

Adventure Lab Logo
       
     
Adventure Lab Logo

BRIEF
Creation of brand experience assets to represent a family of products.

DESIGN
The logo references 'peak' experiences with motion and performance.

VISUAL DESIGN

Icons for a Connected Device
       
     
Icons for a Connected Device

BRIEF
Design of a full icon set for a custom UI.

DESIGN
Designed to fit a visual language based on principles of minimalism and tool-like precision. The icons were designed to be flat color, front-facing where possible, and pixel-perfect. Icon design included creation and testing of metaphors. Pressed, selected and inactive states included where appropriate.

VISUAL DESIGN ART DIRECTION

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Visual Language Design
       
     
Visual Language Design

BRIEF
Creation of a recognizable visual expression which is unified across hardware and UI.

DESIGN
This visual design language is an expression of the following principles:

Tool-like precision
Data is a hero element
Maps underlay all content
Computational visualization of content
Color should be derived from content
Color activates otherwise empty spaces
Minimal, content first
Flat UI elements
Emphasis on typography and iconography
No purely decorative elements

VISUAL DESIGN, VISUAL DESIGN ART DIRECTION

       
     
RBL_02.jpg
       
     
RBL_vislang_01.jpg
       
     
RBL_VisDesign_v02_tiled_01.jpg
       
     
Logos for the Internet of Things
       
     
Logos for the Internet of Things

BRIEF
Creation of logomarks to signify Nokia Voices and The Internet of Me.

DESIGN
Everything has a voice, those voices can be managed and configured through the Internet of Me.

VISUAL DESIGN

Logos_02.jpg
       
     
Voices_AD_01.jpg