Visual design and art direction work includes the areas of visual design language creation and implementation across various platforms; and brand experience design with specialist expertise in typography and layout.
Creation of brand experience assets to represent a family of products.
The logo references 'peak' experiences with motion and performance.
Design of a full icon set for a custom UI.
Designed to fit a visual language based on principles of minimalism and tool-like precision. The icons were designed to be flat color, front-facing where possible, and pixel-perfect. Icon design included creation and testing of metaphors. Pressed, selected and inactive states included where appropriate.
VISUAL DESIGN ART DIRECTION
Creation of a recognizable visual expression which is unified across hardware and UI.
This visual design language is an expression of the following principles:
Data is a hero element
Maps underlay all content
Computational visualization of content
Color should be derived from content
Color activates otherwise empty spaces
Minimal, content first
Flat UI elements
Emphasis on typography and iconography
No purely decorative elements
VISUAL DESIGN, VISUAL DESIGN ART DIRECTION
Creation of logomarks to signify Nokia Voices and The Internet of Me.
Everything has a voice, those voices can be managed and configured through the Internet of Me.